Why Businesses Work With Me: Content Strategy, Writing, and Marketing

Content is more than words on a page. It’s how your brand communicates, tells its story, and gets results. I work with businesses and individuals to create content that is strategic and effective–whether that’s website copy, blogs, or broader content marketing campaigns.

Experience Across Industries

I’ve spent over a decade in integrated content marketing across B2B, B2C, and B2B2C organizations. I’ve led content audits, created multi-channel strategies, and written copy that connects with customers. 

Why this matters: My experience helps me provide practical solutions grounded in the real world–whatever that really means.  

Content Marketing That Works

Beyond strategy and writing, I help clients plan and execute content marketing programs. This work includes editorial calendars, campaign management, and execution. 

Why this matters: Your content becomes part of a coordinated marketing effort that reaches the right people at the right time. 

Tailored Content Strategies

Every organization is different. I take the time to understand your business, your customers, and your challenges. From there, I create strategies that fit your needs, including research, brand messaging, content optimization, and multi-channel planning.

Why this matters: You build a content strategy that works for your specific goals.

Writing That Actually Connects

A strategy is only effective if the writing and messaging support it. I focus on creating engaging content that serves a purpose. This work can involve raising brand awareness, guiding customers to an action, or supporting broader marketing initiatives.

Why this matters: Your content reads well, aligns with your goals, and can be used effectively.

Collaborating Deeply 

Collaboration is part of my process. From strategy sessions to drafts and final products, I work with clients to create content that reflects their brand and meets objectives.

Why this matters: You’re deeply involved in shaping the content and making it authentic to your business.  

Flexible Freelance Approach

As a freelancer, you have direct access to me and my skill set. Communication is simpler, timelines are flexible, and I can make adjustments quickly.

Why this matters: Projects move efficiently without unnecessary approvals, like in a corporate environment or a large agency. 

My Approach and Next Steps

I focus on practical, thoughtful content strategy, content marketing, and writing. My goal is to help clients clarify their messaging, reach their customers effectively, and create content that works. We begin our collaboration by talking about your goals and challenges. From there, we can explore how it can support your brand and objectives.

Please go ahead and review my services or fill out this form to get started.