Finnegan’s Farm

I was tasked with consulting on the UX and writing the copy for Finnegan’s Farm website, a family-run CBD hemp farm located on the shores of Lake Superior. The project included UX design, art direction, and crafting copy for product collections, the founder's story, and the homepage—all with a touch of SEO to ensure the words worked as hard as possible. My goal was to make the site feel like we were stepping onto the farm, even from our screens.