I led the content strategy team and managed a 900+ piece library of health articles and videos. I built and executed an enterprise-wide content strategy that unified the brand across channels and elevated the user experience.
During my time, we created 300+ new pieces of content to align with product and brand goals, for the MOBE Health Guide to improve how users engage with health insights in the app.
I also partnered with B2C and B2B marketing teams on the website strategy, educational webinars, and the Healthy Living Blog to expand MOBE’s reach and strengthen its storytelling across platforms.
MOBE LLC
Content Strategy | Copywriting
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I led the creation of 300+ health-focused articles and videos for the MOBE Health Guide app, shaping content that felt approachable, actionable, and aligned with MOBE’s brand. Every piece was designed to help users take small, meaningful steps toward healthier living.
Check out the app experience.
Also, here’s more examples.
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I partnered with the B2C marketing and Clinical teams to design educational webinars that translated complex health topics into engaging, easy-to-follow experiences.
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When I started at MOBE, the website was lacking clarity and the consumer (B2B and B2C) journeys were overlapping. I made content recommendations to create a better experience and this later led to the onboarding of a new agency partner. Here’s what it looks like now.
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I worked closely with our B2C (Consumer Engagement Marketing) partners on a more integrated content strategy across my team and theirs. This process led to the creation of better clinically accurate content and more brand alignment.