My work with Deluxe.

I led the digital content strategy for Deluxe’s enterprise website—more than 400 pages of customer, product, and brand storytelling. Working across Web, SEO, UX, and Brand teams, I helped shape the site’s content architecture, design system, and voice to support our go-to-market goals. I also co-managed the Web Strategy team, guiding projects from idea to execution and partnering with creative teams to reimagine the page-building process.

From thought leadership blogs to customer journey-driven web campaigns, my focus was on clarity, education, and connection—making sure every click led to a more meaningful experience.

  • I developed the website content strategy that unified over 400 pages, streamlined creation processes, and turned content into a measurable growth driver across SEO, brand, and customer engagement. View the site.

  • Led content strategy with the Checks team to tell the story of self-serve banking and digital transformation that connected Deluxe’s legacy in checks to its future in fintech. Here’s the lookbook.

  • Check out the blogs I wrote to support the Checks team:

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