madesmart®
I first joined the Madesmart design team from 2017 to 2019, tasked with building the brand’s voice and content marketing strategy from the ground up. Every product description, social post, and marketing piece had to feel true to who they were. I also led the content strategy for their Amazon store launch, growing it 800%, and collaborated with leadership to shape the website’s CX/UX strategy and overall brand design. It was about creating a brand that sounded and looked elevated.
In 2022, I returned to working with the Founder & CEO on the company’s entrance into the tabletop category for the launch of the Dipware® Collection. Carrying forward the original brand voice I established, I brought it to life in every word within the website copy, product descriptions, and campaign messaging. The goal was the same as before: make the brand feel thoughtfully madesmart®.
Brand Development | Copywriting | UX Content Strategy
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Built their brand guide, setting the voice and messaging that carried across all marketing and digital experiences.
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As part of the evolution and development of the Madesmart brand, I worked with our Design and Art Directors to create a new product catalog. This also included creating supplemental brand assets.
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From the ground up, I built out their social presence across platforms, wrote all copy, styled and shot photos, and published posts. Here’s some of my favorite examples.
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I was the lead strategist for the brand-new website rebrand. Taking all the copy and brand work and bringing it to life through a thoughtful UX/ CX strategy. Here’s how it turned out.
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The Amazon account was struggling in 2018 and needed a content overhaul. I wrote all product descriptions for consistency and the store's introduction copy—this ultimately increased the account by 800%. You can see it here.
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Jumping back into my work with madesmart and the brand voice I built, I was able to “write them” into the tabletop category. Check it out on their site. Also, on Amazon.