My work with Sara Schultz.

Sara Schultz, a Creative and Brand Director in the Twin Cities, brought me in to help find the right words for her brand and her new agency, Free Afternoon. My first project was for Virginia Banana, and from there we shaped her voice across web copy, emails, client proposals—everything that made her ideas land as clearly as they deserved. It was about clarity, character, and making sure the story felt like her.

  • I worked with Sara to bring more consistency to her brand voice across the web and even in her sales assets. Read the work.

  • Sara and I collaborated to develop the copy and brand tone for her new agency's website and beyond. Check out the site.

  • My first project working with Sara. I wrote copy for the entire website, as well as product names and descriptions. Here’s the site.

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